Lumpy internet use and Online Ad effectiveness

I ready a great article on the economist that lists how lumpy internet use by consumers may lead to sales. And, help how these sales are wrongly attributed to online ad spends.

See this: http://www.economist.com/news/finance-and-economics/21581715-simple-tests-can-overstate-impact-search-engine-advertising-ad-scientists

–Anubhav

 

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