2012 Internet Trends Update

Kleiner Perkins Caulfield Byers published their 2012 Internet Trends report in December 2012

Here are some highlights for India and the world.

Internet usage

  • #3 rank in terms of total number of Internet users by country but still only 11% penetration
    • 137 Million Internet users with 50% added in the last 4 years
    • 26% YoY growth
    • India has approx 25% of the total number of internet users in China and 60% of the US’ connected population
  • Global mobile traffic is 13% of total traffic
  • In India mobile internet traffic is higher than desktops since May 2012

Mobile ecosystem

  • 44M smartphone subscribers in India with this being only 4% of total mobile subscribers!
    • #5 in country rankings behind China, US, Japan & Brazil
  • iPad growth is 3x iPhone Android phone growth is 6x iPhone – clear leader
  • Only 1B smartphone users out of 5B total mobile phone users
  • 29%+ of US adults own a tablet or eReader
  • Mobile Apps and Ad Spending growing
    • 67% – Mobile app spend
    • 33% – Ad spend
  • 24% of online shopping in US on Black Friday on mobiles and tablets
    • iOS devices dominate this segment with 4:1 ratio over android for purchasing on mobile devices

Computing platform OS share

  • iOS + Android now at 45%
  • Windows – 35%
  • Tablet shipments exceed PC shipments in Q4:2010
  • This report is predicting stagnation of PC sales and continued increase in tablet sales until 2015. I dont agree with this entirely
  • Tablet install base to overtake PC is Q2:13
  • Encyclopedia Brittanica went out of print in 2012
  • Clouds…
  • Many kinds Inspiration sources – Pinterest
  • This one I absolutely dont agree with. To me pinterest has no appeal and I’m not sure creative professionals (designers) get all their inspiration from there. See: Behance and many others

Reimagination – Useful sites and new ideas

  • Gumroad – selling digital goods
  • Quirky – Collaborative product design
  • Smart devices – smartthings, lockitron
  • Coursera – I love it. Amazing courses.
  • Read slide 58 and then read it again.
  • Still shocks me that US residents spend 3hrs+ in front of a TV
  • US Debt is very high at 97% of GDP making it the 10th most indebted country in the world

Great presentation overall.

–Anubhav

Hugh Howes – Lean book writing

Read a really inspiring article today on lean writing and self publishing in the New York Times on Hugh Howes.

I see that the CrankyPM is also using a similar methodology to write her book and has already raised 50% above her modest goal. Seems like lean is the way to go.

Lean is the new buzzword in product management. I’ve been hearing about this consistently since the launch of three great books that inspire you to quit your job and build something of value. I list these books later in the post.

The Lean approach to startups and product development, learning launches are not new. Enough books have been written about this since at least 2008 and even before then, we had been trying to write software incrementally. They have become a bit of a fad and have developed a cult following.

While lean methods are great for $100 startups and small ideas, I agree with multiple product managers that its not “it”. Here are arguments on both sides of this method:

This said, its clear that as a PM you now have to demonstrate you have lean skills for product development and validation. I think this is a good skill to develop if you aspire to be the best in your field. If you play the “lean” beer bingo during a GM all hands today, you will be drunk in no time.

Resources:

Here are the books I referred to at the beginning of this post.

  1. The Lean Startup
  2. $100 Startup
  3. 4 hour work week

These are great reads and provide a great primer on how to go about building your business. I have to warn you that its much easier to read the book than to build a business. And,